I've been an entrepreneur and investor for more than a decade. So many days I wanted a healthy meal but literally only had two minutes before my next call or deadline. Bars didn't cut it. I needed something nutrient dense, and I wanted it to be absolutely delicious, a treat in the middle of my day. I've always loved smoothies but they took too long to make and didn't keep me fueled.
So, I ordered a ton of seeds, berries, nuts, and superfoods and got to work. Balancing macros and nutrients in excel was just as important as refining flavor in the kitchen. After years of testing and refinement, Fairseed was born.